Advertising – Yellow Sunday

HOYTS

Home / Work / HOYTS Corporate Solutions

work completed

Logo & Branding (on company sub brands)
Marketing Materials
Advertising
Digital Advertising
Web Design & Development
Internal & External Signage
Company & Brand Publications
Events

challenge

I was contracted to HOYTS helping the Marketing department to firstly create an in-house studio and then to run it until they found a suitable candidate to take the reigns. Following that I stayed on to help them out in the design department working closely with all sub departments including HR, Corporate Solutions, Sales, Marketing and Food & Beverage.

The range of work was wide and varied covering all brands within the business.

FOXTEL

Home / Work / FOXTEL

work completed

Marketing Materials
Advertising
Signage
Publications

challenge

FOXTEL provide pay TV Australia-wide with a selection of channels covering most areas of entertainment, sport & news.

We were lucky enough to have to opportunity to work with FOXTEL during their merge with AUSTAR Entertainment who serviced the regional areas of Australia. Working with their brand & style guidelines, we adapted all marketing collateral that we previously used for AUSTAR, created new marketing items to advise of the merger and continued on to create many advertising & promotional pieces under the FOXTEL brand.

*This work was undertaken during my time owning & running Vanilla Spin, a boutique design studio based in North Sydney.

Hamilton Island

Home / Work / Hamilton Island

work completed

Marketing Materials
Advertising
Event Materials
Invitations
Signage
Publications
Trade Website Design & Build

challenge

Hamilton Island is located off the coast of Queensland surrounded by the Great Barrier Reef. A holiday island destination for everyone from families to couples and the rich and famous. The island has something for everyone.

During my time running Vanilla Spin, we completed an array of marketing materials for Hamilton Island and their service offerings from the Island advertising materials including the ‘Where in the World’ campaign, through to event invitations, publications, signage and launch materials for their newly built Hamilton Island Yacht Club & Hamilton Island Golf Club. With a great simple yet strong brand to work with and amazing imagery, we were able to capture the essence of the location and what to expect when you get there.

*This work was undertaken during my time owning & running Vanilla Spin, a boutique design studio based in North Sydney.

Val Morgan Showcase

Home / Work / Val Morgan Showcase

work completed

Logo & Branding
Marketing Materials
Lanyards
Powerpoint Presentations
Movie Tickets
Web Design & Build

challenge

Val Morgan hold their Showcase events on an annual basis Australia wide. These events are aimed at local businesses & promote advertising on the big screen at a reduced rate.

Each year we refresh the brand style & align it closely to the over-arching Val Morgan brand & style. This year all items were updated including the logo, contracts, lanyards, powerpoint presentations, movie tickets & website. The website featured the ability to register online to a maximum number with the ability to check the registrants in on arrival.

Val Morgan Cinema Network

Val Morgan branding, advertising, marketing, publications, events & online work designed by Amy at Yellow Sunday

Val Morgan Cinema Network

Home / Work / Val Morgan Cinema Network

work completed

Logo & Branding for Val Morgan and its company offerings including Val Morgan Showcase, the ACES, the Upfronts and sub brands
Style Guides
Stationery Design
Email Signatures
Advertising
Social Marketing
Business Flyers
Powerpoint Presentations
Company & Client Reports
Website Design & Build – Val Morgan Showcase and individual event microsite

challenge

Val Morgan Cinema Network provides cinema advertising across Australia and New Zealand with over 2,000 cinema screens across metro, regional and country areas.

Working in-house at Val Morgan I was initially acquired to streamline their B2B materials which had no consistency across the market. Working closely with the Marketing Manager I created a new direction & brand outline for the company which evolved over the years I was there to include a new logo, new sub branding, marketing materials and online artwork.

I also worked closely with a variety of departments to include event work, regular campaigns to both clients and consumers and presentations for the various sales teams.

Discovery Technology

Home / Work / Discovery Technology

work completed

Logo & Branding
Style Guide
Stationery Design
Advertising
Social Marketing
Product Flyers
Company Overview Brochure
Company White Paper
Website Design & Build

challenge

Discovery Technology is a well respected digital Wi-fi provider to large area spaces such as shopping centres, airports and hotels. They were in need of a rebrand to bring their look and feel in line with their updated services.

Keeping in mind the flow of data in the digital world, a gradient was used to flow through the large ‘D.’ icon which represents both the company name and the digital nature of their offering. Additional elements were created to enhance the digital feel.

The new brand was pushed through to their sub brands, stationery, marketing and online area with a complete website design & build.

qualia

Home / Work / qualia

work completed

Marketing Materials
Advertising
Invitations & Event Promotions
Publications

challenge

Qualia is a world class luxury resort situated on Hamilton Island. Its boasts stays from the likes of celebrities such as Oprah and caters for the elite with enticing experiences, a top notch restaurant and quality day spa.

I created many marketing pieces to promote the resort including brochures, price lists, advertising, postcards, swing tags and day spa menus to name a few. It was a privilege to work with such a premium brand.

*This work was undertaken during my time owning & running Vanilla Spin, a boutique design studio based in North Sydney.

TiTree Spirit Herbals

Home / Work / TiTree Spirit Herbals

work completed

Logo & Brand Development
Stationery
Packaging Design
Website Design & Build
Advertising
Marketing Materials
Event Materials

challenge

Ti Tree Spirit Herbals are an Australian owned and based company offering natural herbal products based on traditional Australian bush medicine.

The logo was created based on the original ‘Spirit Lady’ artwork by Aboriginal artist Mandy Davis of Forster, NSW. Elements of the logo are taken from the artwork which encompasses the meaning & drive behind the company & it’s directors. By using this gorgeous artwork & the amazing colours, we created a unique brand which was carried through stationery, packaging, advertising & online.

The Happy Living Project

Home / Work / The Happy Living Project

work completed

Logo & Branding
Marketing Materials
Website design & build

challenge

The Happy Living Project is a side passion for full time marketer Nicolette Onsley. Nicolette wanted to update her tired identity for her yoga teaching & wellness business named The Happy Living Project.

The main area of business is yoga classes aimed at the corporate market & individuals. Nicolette wanted something heavily yoga based with the balance of freedom. From this the new brand emerged using a subtle aqua palette and touches of gold to represent the shining inner beauty.

One P Design

Home / Work / One P Design

work completed

Logo Design & Branding
Stationery
Powerpoint template
Advertising
Marketing materials
Website design & build

challenge

One P Design is a new player on the fashion field. They have a unique approach to their business whereby their aim is to provide women with the fashion tools they need to look fabulous every day whilst saving them time. By reducing decisions in your day and providing a complete versatile wardrobe, their aim is to provide you with 1% more time for you.

With this in mind, I created a new identity for One P Design. The new icon, used heavily across their marketing items, is closely associated to the percentage of time they aim to give back. To ensure the premium nature of the business was upheld, I used simple elements and strong colours paired with muted tones. Printed items also included spot UV finishing on the icon area.

The set of collateral created once the branding was defined, included stationery, powerpoint templates, html email signatures and an online presence.

Category: Advertising

HOYTS

work completed

challenge

FOXTEL

work completed

challenge

Hamilton Island

work completed

challenge

Val Morgan Showcase

work completed

challenge

Val Morgan Cinema Network

work completed

challenge

Discovery Technology

work completed

challenge

qualia

work completed

challenge

TiTree Spirit Herbals

work completed

challenge

The Happy Living Project

work completed

challenge

One P Design

work completed

challenge