Affinity Outdoor are a leading DOOH advertising company with a focus on sampling. Formerly iSeek Networks, the company needed a new face for its new name.

With the animation of DOOH advertising in mind, a neon sign like style of logo was created. The linking of the A and the O is symbolic of the connection between OOH and the new digital aspect.

The colour palette was extended to include two gradient tones which have been used across all aspects of the brand and highlight the black and white imagery.