HOYTS Corporate Solutions provide the corporate world with access to events, partnerships and experiences with The HOYTS Group. They were after a logo to fall in line with their current brand set which all feature ‘X’ marks. The challenge was put to  me to create a corporate style logo & brand feel for their corporate solutions team that had to feature an ‘X’.

After delving into the world of movies & the buzz of the entertainment world, I was able to create a logo that holds a corporate style whilst incorporating the all important ‘X’ element relating it back to the HOYTS brand. The supporting brand feel was based on the HOYTS red & layered to invigorate the pieces with that Hollywood glam & the feel of excitement.

This brand was then fed through all elements fo the Corporate Solutions area from email signatures, html email layouts, online purchase portals, marketing flyers & brochures right through to the multi page booklets used within the sales team. The cohesive nature of this brand let to an increase in recognition of the corporate alignments available.