Logo & Branding
KITE Centre is a new kids health care centre on the Northern Beaches. The new centre will be located a hop, skip & a jump away from the new hospital and will cater for those with special needs.
Aiming to keep the logo simple & playful, I focused on the acronym KITE within the centre’s name. The green hues used within the new branding help to support wellness, life, renewal, nature and energy – all of which are a focus for the business.
The ‘K’ with the negative child and kite can be used as a stand alone icon which sums up the business name and its meaning in one.