One P Design is a new player on the fashion field. They have a unique approach to their business whereby their aim is to provide women with the fashion tools they need to look fabulous every day whilst saving them time. By reducing decisions in your day and providing a complete versatile wardrobe, their aim is to provide you with 1% more time for you.

With this in mind, I created a new identity for One P Design. The new icon, used heavily across their marketing items, is closely associated to the percentage of time they aim to give back. To ensure the premium nature of the business was upheld, I used simple elements and strong colours paired with muted tones. Printed items also included spot UV finishing on the icon area.

The set of collateral created once the branding was defined, included stationery, powerpoint templates, html email signatures and an online presence.