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Logo & Branding


Jaimie Keys of Plumbfection asked me to develop a new logo & branding for his plumbing business. It needed to be simple, clean & modern.

Using the water as a guide & the nature of the plumbing business, the new Plumbfection logo was born complete with a drip emerging from the ‘M’. This logo is simple yet effective. It’s eye catching & spells out exactly what services the business provides without the customer having to look twice. Clean, strong & bold.

*This work was undertaken during my time owning & running Vanilla Spin, a boutique design studio based in North Sydney.

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