MFAA, the Mortgage & Finance Association of Australia, were after a logo & brand styling for their newly developed network group Women in Mortgage Business Network or WIMBN. WIMBN was aimed primarily at women with the idea of getting those that are like-minded within the industry together to chat all things finance.

A simple, strong logo & brand was created which sums up everything this group is about. The bright pink colouring reflects the female nature of the group, whilst the speech bubble represents the networking side. This element has been taken right through the associated marketing materials & style guide to tie everything together.