Author: yellow_sunday

Working with Zadro Agency, I was asked to assist with a new logo & brand for The Parks Community Network.

The Parks Community Network are a community focused group helping people for an array of different backgrounds settle into the community in the Western Suburbs of Sydney.

With the logo and branding needing to communicate both the areas of support along with the sub branches of the network, I created brand elements which represented the various offerings which when bought together also represent the company as a whole.

The brand elements and bright colour palette are used strongly throughout the stationery and associated marketing pieces highlighting the importance of the network coming to work together as a whole.

Be You Consulting is a transformational coaching consultancy. Originally BUtoFly, I worked to develop a new name and tagline. From here I created a new logo and surrounding brand which flowed onto various marketing materials.

The company delivers change based on the individuals core strenghs. This is represented by the logo block and the interchanging letters represent the differing paths individuals can achieve with the help of Be You Consulting.

Concept 42 is a new gym offering training sessions based on 42 minute intervals. They needed to upgrade their logo & branding to sit in line with their offering.

Focusing on the time concept, I created an iconic logo stamp which can be used in line with the company title or stand alone.

A clean palette of black and white with hints of blue and orange set the perfect tone.