Author: yellow_sunday

AUSTAR Entertainment was the one and only provider of pay TV in the regional areas of Australia before FOXTEL took over.

For many years we completed an array of marketing materials for all aspects of the business from customer installation information booklets right through to posters, signage, shopping centre sales pod signage & materials, publications and press ads.

HOYTS Corporate Solutions provide the corporate world with access to events, partnerships and experiences with The HOYTS Group. They were after a logo to fall in line with their current brand set which all feature ‘X’ marks. The challenge was put to  me to create a corporate style logo & brand feel for their corporate solutions team that had to feature an ‘X’.

After delving into the world of movies & the buzz of the entertainment world, I was able to create a logo that holds a corporate style whilst incorporating the all important ‘X’ element relating it back to the HOYTS brand. The supporting brand feel was based on the HOYTS red & layered to invigorate the pieces with that Hollywood glam & the feel of excitement.

This brand was then fed through all elements fo the Corporate Solutions area from email signatures, html email layouts, online purchase portals, marketing flyers & brochures right through to the multi page booklets used within the sales team. The cohesive nature of this brand let to an increase in recognition of the corporate alignments available.