Author: yellow_sunday

The Yin Space needed a new logo & brand to launch the next level of their Yoga class & retreat offering.

With a calm, relaxed atmosphere and the link to the earth, we created a suite of patterns to compliment the elements of the earth. These are used throughout all collateral from their website to their business cards tying the brand back to nature.

The meaning behind The Yin Space is to create a continuous calm mind and body which is reflected in the infinity symbol worked into their logotype.

Activenture is a multi-faceted sporting festival organisation based on the Northern beaches of Sydney. They wanted a new corporate brand which pushed the active, energy of their offering whilst still remaining balanced.

Using a bright green & blue gradient teamed with the movement in the connection between the A & V, a subtle reminder of the dynamic nature of the business is left in a highly visual, corporate style.

Seed People Consulting is a boutique HR & people consulting company based in Newcastle. They wanted to update their logo and create a fresh new brand to see in the new year.

Adding to the original colour palette of orange and teal, the blue-grey hues work well to balance out the bright tones and create a sense of grounding. The leaf element centres through the logo to represent growth – growth of the business’ they help and growth of the individuals they develop.

Jaimie Keys of Plumbfection asked me to develop a new logo & branding for his plumbing business. It needed to be simple, clean & modern.

Using the water as a guide & the nature of the plumbing business, the new Plumbfection logo was born complete with a drip emerging from the ‘M’. This logo is simple yet effective. It’s eye catching & spells out exactly what services the business provides without the customer having to look twice. Clean, strong & bold.